Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink - Non Fiction - Paperback

Details. Condition: Brand New. Format: Paperback. ISBN: 9781786891709. Publisher: Canongate Books. Age Range: Adult. Overview. Drive is Daniel H. Pink's landmark exploration of what truly motivates us, challenging decades of assumptions built around carrots and sticks. Drawing on four decades of scientific research into human motivation, Pink reveals that autonomy, mastery and purpose - not simple rewards and punishments - drive real engagement, creativity and satisfaction. Written in Pink's signature accessible style, this thought-provoking book has become a modern business classic, essential reading for managers, educators, parents and anyone curious about what makes people tick.. About the Book. For decades, businesses have operated on the assumption that the best way to motivate people is through external rewards - money, promotions and other tangible incentives. In Drive, Daniel H. Pink argues persuasively that this approach is outdated and often counterproductive. Instead, he identifies three core elements of genuine motivation: autonomy (the desire to direct our own lives), mastery (the urge to get better at something that matters), and purpose (the yearning to be part of something larger than ourselves). Pink backs his argument with compelling case studies from psychology, economics and real-world business practice, showing how forward-thinking companies have embraced these ideas with remarkable results. The book examines why traditional if-then rewards can crush crea...