How I Built This: The Unexpected Paths to Success by Guy Raz - Non Fiction - Hardback

Condition: BRAND NEW. Format: Hardback. ISBN: 9781529026290. Publisher: Pan Macmillan. Overview:. How I Built This by Guy Raz is a hardback business book based on his chart-topping NPR podcast of the same name. Drawing on interviews with the founders of Airbnb, Bumble, Five Guys, Headspace, Allbirds and Stacy's Pita Chips, Raz distils the real, unfiltered journeys behind some of the world's best-known brands. It's a must-read for aspiring entrepreneurs and anyone curious how big ideas actually get built.. About the Book:. In How I Built This, Guy Raz traces the unpredictable, often messy paths that turned small sparks of an idea into major businesses. Readers meet a New Zealand footballer who repurposed surplus wool into a footwear brand with Allbirds, a former Buddhist monk who built the meditation app Headspace, and a sandwich cart owner whose leftover pita bread became Stacy's Pita Chips. Alongside these are the founders of Airbnb, Five Guys and Bumble, plus insights from figures like James Dyson and Netflix's Reed Hastings. Raz structures the book around the practical stages every founder faces: formulating an idea, raising money, hiring a team, finding a market, and eventually paying yourself properly. Rather than a tidy formula for success, the book leans into failure, luck, pivots and persistence, giving an honest account of what building a company really involves. The conversational tone reflects Raz's skill as a broadcaster, while each founder's story stays focused a...