Creative Confidence: Unleashing the Creative Potential Within Us All by David Kelley - Paperback

Details. Condition: New. Format: Paperback. ISBN: 9780008139384. Publisher: HarperCollins. Age Range: Adult. Overview. Creative Confidence: Unleashing the Creative Potential Within Us All is a bestselling business and self-development title from David Kelley, founder of the legendary design firm IDEO, and his brother Tom Kelley. Drawing on decades of hands-on experience helping the world's biggest companies innovate, the authors argue that creativity is not a rare gift reserved for a talented few, but a skill anyone can build. This brand new paperback edition is packed with practical, real-world tools for turning doubt into confident, creative action.. About the Book. Too many people believe that creativity belongs only to "creative types" — artists, designers, writers. Creative Confidence sets out to demolish that myth. David and Tom Kelley, whose design consultancy IDEO has shaped products and services for some of the world's most recognisable brands, share the underlying principles and strategies that have powered their studio's success for over three decades. Through entertaining, candid stories drawn from IDEO's own projects and from collaborations with leading companies and design teams, the brothers show how ordinary people and organisations have unlocked extraordinary creative potential. The book moves beyond theory into practice, offering concrete methods for prototyping ideas quickly, learning from failure, and building momentum through small creative wins. Readers...