Zero to One by Peter Thiel with Blake Masters - Business Non Fiction - Paperback

Details. Condition: New. Format: Paperback. ISBN: 9780753555200. Publisher: Virgin Books. Age Range: Adult / Business Readers. Overview. Zero to One is Peter Thiel's landmark guide to building companies that create new value rather than competing in crowded markets. Co-written with Blake Masters from Thiel's celebrated Stanford lecture notes, it argues true progress comes from doing something genuinely new — going from "0 to 1" — rather than copying what already works. Sharp, contrarian and endlessly quotable, it remains one of the most influential business books of the last decade, essential reading for founders, investors and anyone curious how breakthrough companies are really built.. About the Book. Peter Thiel co-founded PayPal and was the first outside investor in Facebook, and in Zero to One he distils the thinking that has guided his most successful bets. The book's central premise is provocative: horizontal progress — copying things that work, taking the world from 1 to n — is easy and unremarkable, while vertical progress, creating something entirely new, is rare and valuable. Thiel argues the next great innovator won't build another search engine or social network; they'll do something nobody has done before.. Drawing on lessons from PayPal, Palantir and the wider technology industry, Thiel and Masters explore why competition destroys profits, why monopolies built through genuine innovation drive progress, and why planning, boldness and secrets matter more than ite...