The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg - Non Fiction - Paperback

Condition: BRAND NEW. Format: Paperback. ISBN: 9781847946249. Publisher: Random House Books. Age Range: Adult / General Readership. Overview. The Power of Habit is Charles Duhigg's landmark exploration of why habits exist and how they can be reshaped. Drawing on neuroscience, psychology and real-world case studies, this Pulitzer Prize-winning journalist reveals the hidden mechanics behind our daily routines, showing readers exactly how destructive patterns can be broken and replaced with lasting, positive change. A global bestseller, it remains one of the most influential books on personal transformation and behavioural science ever written, pairing rigorous research with genuinely practical tools for everyday life.. About the Book. In The Power of Habit, award-winning journalist Charles Duhigg takes readers into the fascinating world of habit science. He examines why some people and companies struggle to change despite years of effort, while others transform almost overnight. Duhigg visits laboratories where neuroscientists map exactly where habits reside in the brain, and investigates how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. He also explores how habits shape entire organisations, from hospitals reducing medical errors to retailers predicting customer behaviour. The result is an empowering discovery: the key to exercising regularly, losing weight, raising ex...