Shoe Dog by Phil Knight - A Memoir by the Creator of Nike - Non Fiction - Paperback

Details. Condition: Brand New. Format: Paperback. ISBN: 9781471146725. Publisher: Simon & Schuster UK. Age Range: Adult (Non Fiction). Overview. Shoe Dog is Phil Knight's candid, deeply personal memoir tracing the birth and rise of Nike, from a $50 loan from his father to a global sportswear empire worth billions. Written with the fire and passion of a young man chasing a crazy idea, this is a rare, first-hand account of entrepreneurship at its most chaotic and exhilarating. For anyone fascinated by business, sport, or the grit behind great brands, this is essential reading.. About the Book. In 1962, a young accountant named Phil Knight borrowed fifty dollars from his father and set off with an unconventional business idea: importing quality, affordable running shoes from Japan to challenge the German giants who dominated the American market. Selling shoes from the boot of his Plymouth at track meets across Oregon, Knight earned eight thousand dollars in his very first year. What followed was a decades-long journey of near-bankruptcy, fierce competition, unlikely partnerships, and unwavering belief, as that scrappy startup grew into Nike, one of the most recognisable and valuable brands on the planet. Shoe Dog pulls back the curtain on the true story behind the swoosh, revealing the doubts, risks, and sacrifices rarely discussed in polished corporate histories. Knight writes with unusual candour about the friends, family, and eccentric early employees who built the company al...