Making Numbers Count by Chip Heath & Karla Starr - Non Fiction - Paperback

Product Details. Condition: Brand New. Format: Paperback. ISBN: 9781787634220. Publisher: Bantam Press. Overview. Making Numbers Count is a clear, practical guide to communicating data so it actually lands. Chip Heath, co-author of the bestselling Made to Stick, teams up with science journalist Karla Starr to show why our brains struggle with big numbers and how to fix that in everyday writing, teaching and presentations. Six memorable principles turn dry statistics into stories people remember and act on, making this an essential paperback for anyone who works with data or teaches.. About the Book. Most of us freeze when a number gets too big or too abstract — a billion, a percentage change, a decimal buried in a report. Making Numbers Count tackles this head-on, arguing that our brains evolved for a world where "one, two, three, lots" was often enough, and that modern communicators need deliberate techniques to bridge the gap. Drawing on years of behavioural research, the book lays out six core translation principles — including simplicity, concreteness, emotion and story — that convert cold statistics into vivid, memorable comparisons. Real-world examples range from climate change and public health to business KPIs and personal finance, showing how the same number can either confuse an audience or change their mind, depending on how it's framed. Rather than offering abstract theory, the authors give concrete rewriting exercises so readers can immediately apply the techniqu...