Adam Alter 3 Book Set: Drunk Tank Pink, Anatomy of a Breakthrough, Irresistible - Non Fiction - Mixed Format

Titles in This Set:. Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave. Anatomy of a Breakthrough: How to Get Unstuck and Unlock Your Potential. Irresistible: Why You Are Addicted to Technology and How to Set Yourself Free. Condition: Brand New. Format: Mixed Format (Paperback & Hardback). ISBN: 9789124297954. Publisher: Oneworld Publications / Heligo Books / Vintage. Age Range: Adult. Overview:. This three-book Adam Alter collection brings together Drunk Tank Pink, Anatomy of a Breakthrough, and Irresistible, three New York Times bestsellers from the NYU professor of marketing and psychology. Together they explore hidden forces shaping our thoughts, practical steps for breaking free of what holds us back, and technology's pull on our attention. It's a compelling introduction to popular psychology for curious adult readers.. About the Books:. Drunk Tank Pink begins with the true story of a shade of pink discovered to sap physical strength, a springboard into the subconscious cues that quietly steer our choices, from the letters in our name to the colour of a room. Anatomy of a Breakthrough tackles the problem of feeling stuck, introducing the "Friction Audit," a framework for identifying resistance across Head, Heart, and Habits, and mapping a clear route towards genuine breakthroughs. Irresistible completes the set by examining the tech industry's engineering of attention, from app design to social media feeds, offering grounded strategies fo...